Muslims, who are followers of Islam, number almost ¼ of the world’s population and live in over 200 countries on the globe. The 1.57 billion Muslims represent a $2 trillion annual market for Islamically compliant goods and services, and this number is increasing rapidly. The economic power of Muslim people is evidenced simply from their number, and has been demonstrated in extensive and influential boycotts in recent times, notably, of Danish goods.
Given that Muslims everywhere have a universal teaching in common, whilst exhibiting regional heterogeneity, comprehensive contextual backgrounding is essential to interacting with this market.
Instruction of the Student: The Method of Learning
The End of Education/The Disappearance of Childhood
Marketing in a Multi-Cultural World: Ethnicity, Nationalism, and Cultural Identity
Indigeneity and Universality in Social Science
Philosophical and Radical Thought in Marketing
Marketing in a Multi-Cultural World
Handbook of Qualitative Research Methods in Marketing
The Naked Customer
The Real Toy Story